Social Media Optimization (SMO) is a way of generating popularity for a website through social media like popular online communities and community websites. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing. SMO is the best ways to get traffic to a website as they provide free ways to the surfer. This can greatly enhance the traffic to a website and that too for free or at very little cost. SMO is also called web 2.0 marketing.

Social media optimization has proved to be a better way of attracting traffic to a website and getting the site optimized than Search Engine Optimization (SEO). It focuses on driving traffic from sources other than search engines and thus it gives improved search ranking. It harnesses a lot of free traffic and is much cheaper than SEO.

You can target more traffic through SMO by using social sites like Digg, Furl, Stumble Upon and Propeller – to name a few. You can generate one way links from high ranking sites so it is great for your page optimization and people can click find these links while browsing these social sites. The more intriguing and catchy your review is, the more people would click through on your link. But, to harness the true benefits of SMO, you need an authentic and experienced SMO service provider and SEO step is one of them. It provides relevant and intriguing content with high ranking one way links, which effectively helps in reaching you on the top of the search ranking